![]() ![]() Kits are manufactured by the likes of Adidas, Nike, Puma and Warrior. In soccer, jersey and team sponsors are out of the hands of the player. One part of this industry, often overlooked yet potentially worth tens of millions per player, revolves around soccer boots and the players who endorse them. In this realm, Nike and Adidas rule, taking in nearly $5 billion between the two of them last year. In the world of soccer, every year billions of dollars are up for grabs for the manufacturers who supply everything from team kits to the balls and shin-pads we buy at the local sporting goods store. It can easily afford to invest a lot in R&D which allows them to be on top of all important trends thereby allowing their company to manufacture the latest products.There’s a lot of money to be made in sport sponsorship and endorsement deals. It had a revenue of 5.5 billion EUR (2019). Puma is a huge brand with amazing revenues each year. Technological Factorsįollowing are the two factors in regards to technology that support Puma: Research and Development With stellar brand ambassadors like Usain Bolt and Sergio Aguero who sport Puma like the champs they are, people are bound to appreciate the brand for its charisma. Brand AmbassadorsĪ big reason for a brand becoming a sensation is the celebrity endorsements which they have. Everyone is up to date with Puma’s online presence. All a brand has to do these days is to upload a single post of its latest offerings and millions around the globe are aware at the same instant. ![]() We are breathing in the day and age of the internet and social media. This gives Puma an excellent opportunity to grab a huge chunk of the market. Even before we were subjected to a deadly pandemic, people have become more and more cautious of their health and well-being whilst pondering on their lifestyles.Īs more and more people caught up with the concept of maintaining a fit body, sportswear is more popular than ever. If 2020 has taught us anything, it’s that your health is more important of an asset than any other entity combined. Following are the social factors which affect Puma. ![]()
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January 2023
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